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About This Course
What does the creation of new products and services require? Sharp insights – which can be developed through careful observation of human behaviour. Organisations often lose sight of how human behaviour and it’s changing nature shape the environment. This field study and workshop is an attempt to understand the silent components of everyday life, to decode behaviour, ultimately making our processes and products richer, more nuanced and successful.
Field study
Field study is about immersing oneself in this experience to develop an eye to capture the nuances of change. It involves field visit to engage in interactions, conversations with people in public and private spaces on the street, making meaningful observations.
Workshop
The field trip inputs when mined and analysed might help us explain some of the patterns of change and arrive at insights about the fluidity and emergent nature of markets down-up
Course Benefits
Analytically decode qualitative data to generate critical insights that could lead to massive and meaningful innovations
Understand consumers better and identify new spaces or unmet needs
Acquire methods to study human behaviour and also develop empathy
What will you Learn and Do
The Immersion- Field study
All the participants will be divided into teams. Each team will spend time on-site visiting the public and private spaces on the street, be they shops or homes; meeting & talking to people. All participants are encouraged to engage in interactions that occur naturally during the walk.
The Workshop
We put together our findings and collectively explore to make sense of what we saw to derive meaningful insights
Upcoming Workshops And Webinars
CERTIFICATE PROGRAM IN
DESIGN THINKING
Trainer Profile
Anubha comes with around 15 years of rich experience in design consultancy, design strategy, brand consultancy, and cultural insights to decode markets and enhance stakeholder value. Currently, she is the Principal Design Coach Q-GLUE. Formerly, she was Head, Programmes, at British Council for India and Sri Lanka, Director: Design and Cultural Insights at Future Brands India Ltd. and Project Director & Senior Brand Consultant for DMA Branding.
Anubha is a postgraduate from the School of Planning and Architecture, New Delhi. She did her Masters in Design Management, specializing in Strategy, Innovation and Branding at the Brunel University, London
Fast Facts About QAI
QAI is a leading global consulting and workforce development organization addressing Operational Excellence in knowledge intensive service organizations.
For More Information
Contact Us to arrange a call back on how our workshops can be of benefit to you and your organization.
About
QGLUE
QGLUE is the design and innovation arm of QAI. It brings a unique Design and Innovation led human-centred approach to building products, services and businesses – making future living better with happier people. QGLUE equips people to solve wicked problems by helping them reach a solution that is not just right, but also desirable.
QGLUE offers design led innovation across 4 practice areas.
FUTURE PROOF YOUR TALENT
Putting people at the heart of everything that you do.
DESIGNING CUSTOMER CENTRIC EXPERIENCES
Discovering the questions that can make life better.
HACKING THE NEXT INNOVATION
Creating a future that we all aspire to live in.
HUMAN CENTERED PROCESS DESIGN
Building a living business that is responsive to change.
For More Information
Contact Us to arrange a call back on how our workshops can be of benefit to you and your organization.
